You deserve a career you love.

I help women who are craving more meaning in their work design a career that checks all their boxes.

You’ve got a great career that looks great on the outside, but deep down you know there’s something missing. You want work that feels meaningful and better aligns with your values and aspirations.

But you can’t figure out what that should be and how to make a career pivot.

You know it’s time to uplevel yourself. But fear and doubt are starting to creep in and you’re constantly hearing the “what ifs” and “yeah buts” in your head.

You’re not sure how to position yourself to get that stretch job. 

You’re burnt out from a job that is draining your energy and in an environment that doesn’t bring out the best of you. You know it’s time for a change but the thought of mounting a job search is overwhelming.

Where do you even begin? 

The job search has left you exhausted, demoralized, and chipped away at your confidence. You’re starting to wonder “am I as talented as I think I am?” (you are) and “Is it time to settle?” (nope).

It’s time for a fresh perspective and a new approach. 

At various points in my career, I experienced all of these (and more). 

If any of these sound like you, I’ve got good news:
you’re not alone

Consider what life would be like…

Knowing you intentionally designed the next phase of your career around your priorities, values, pursuits, and ideal lifestyle.

Having confidence in your abilities and realizing that you have far more career opportunities than you thought. 

Feeling fulfilled and inspired by your work instead of counting down the days until the weekend.

Let’s make that a reality for you

I take you through a 5-step process

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1. Strengthen your mindset

2. Get clear on what’s important to
you and what you want 

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3. Develop the plan to get you
there

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4. Communicate with confidence 

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5. Negotiate and seal the deal

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Cracking the Networking Code

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What clients have to say

  • “One of the best decisions I've made”

    Working with Ava is one of the best decisions I have made in my career.

    I was looking for someone who could help me to find clarity and direction in what I wanted to do next, and Ava provided the resources, coaching, and support I needed.

    With her help, I was able to honestly explore my passions and skill set and make a plan for the future that makes me excited and hopeful.

    Ava helped me to reclaim my confidence and showed me what was possible.

    -Becky F.

  • “She’s 100% here for all of it”

    After parting ways with my last employer, my confidence was shot. I was exhausted and had lost sight of what I wanted to do and where I excelled.

    Ava offers a structured, yet flexible approach to career exploration. I now have a clear personal impact statement, a resume that actually tells a story, a short- and long-term professional plan, and best of all - I’ve rediscovered my spark.

    Our work together helped me land multiple interviews, and led me to a job I’m excited about. Her negotiation coaching is SO necessary in starting off a new role feeling confident and valued.

    I would highly recommend reaching out to Ava. There’s no need to go it alone, and I couldn’t have asked for a better partner.

    -Jenni D

  • “Save yourself time and angst”

    I'm so glad I teamed up with Ava. I, too, thought that I had a great approach - until I met Ava and realized all the ways I can be positioning and preparing myself better. I'm already experiencing tons more success with my search, only after 3 weeks of working with Ava.

    Every mid- to late-career professional will go through major shifts in job role or industry. And never go through those shifts alone. Use a professional like Ava - you'll save yourself the time and angst of learning things the hard way.

    -Hardik S.

  • “Working with Ava revitalized me”

    I'd been wanting a new job but I was inconsistent with the job search process. My challenge was uncertainty about what I wanted to do.

    My gut reaction to trust Ava was spot on. She helped me uncover thinking patterns that were holding me back. Her approach was structured and it made the job search process feel manageable and less overwhelming.

    Ava’s coaching gave me concrete tools to help with the technical aspects of job searching and nurtured the "soul searching" required to understand what I wanted. Don't second-guess working with Ava; I am sure she'll be life-changing for you, too!

    -T. S.

  • "Everyone should have an Ava in their life!”

    After 8 months of searching, I was really frustrated and lost and didn't know what I could do to move forward. I needed help.

    Ava gave me a different perspective that it's okay to want more and to want different things. She helped me evaluate what I need and who I am. It’s hard to describe yourself and what you do well so having those words and putting my story together was huge.

    I feel more confident about my own abilities and skills and I am less fearful and more fearless. She’s been a great decision for me. Everyone should have an Ava in their life!

    -Aimee A.

  • “It led me to the final round of interviews”

    After 10 successful years of running an agency, I was ready for a new challenge, to lead within a larger team, and increase my salary.

    The coaching sessions with Ava helped me realize I am ready for a much larger role than I was applying for. I learned how to frame my experiences and success and I gained confidence in myself.

    Ava will support your career goals with practical advice including how to manage and stand out in the interview process, reframe your experience for every role, and build confidence.

    -Julie F

  • "Ava's dedication to her clients is unmatched"

    From the very beginning of our relationship, Ava demonstrated an extraordinary ability to understand my unique circumstances and tailor her approach to meet my specific needs.

    One of the most significant breakthroughs I experienced under Ava's guidance was a shift in my mindset regarding the concept of success. She helped me very clearly define my priorities and values, which is already leading to a more fulfilling and purpose-driven life.

    Working with Ava has had a profound impact on my relationships, my career trajectory, and my overall happiness.

    -C.M.

  • "I feel confident in taking the next step in my career journey"

    Ava is an empathetic and knowledgeable career coach. She created a safe space for me to be open and vulnerable, for example, actively listening and affirming my thoughts and feelings.

    Her use of probing questions to encourage me to see things from a new perspective was masterful. She also equipped me with tactical next steps.

    After my session with Ava, I feel confident in taking the next step in my career journey.

    -Tori C.